"Editorial"

   An editorial or leading article is an opinion piece written by the senior editorial staff or publisher of a newspaper or magazine or any other written document. The subject matter of an editorial commonly concerns a current issue that affects a particular demographic that strongly support or reject it. Editors of newspapers and other publications use their newspapers as a forum to express their views and try to influence the opinions of the readership. Unlike other parts of a news publication that are dedicated to providing balanced, unbiased accounts of newsworthy events, an editorial is meant to be biased, somewhat insightful and often includes persuasive writing techniques.

   Typically, a newspaper's editorial board evaluates which issues are important for their readership to know the newspaper's opinion. 

   Editorials are typically published on a special page dedicated to them, called the editorial page, which often also features letters to the editor from members of the public; the page opposite this page is called the op-ed page and frequently contains opinion pieces by writers not directly affiliated with the publication. However, a newspaper may choose to publish an editorial on the front page. In most English language press, this is done only rarely and on topics considered especially important; however, it is more common in some European countries such as Italy and France.

   In the field of fashion publishing especially, the term has been adapted to usually refer to photo-editorials in particular – features with often full-page photographs on a particular theme, designer, model or other single topic, with or  without accompanying text. Editorials may also be in the form of editorial cartoons. But editorial writings should always have the three different parts: the introduction, body, and the conclusion. It is important to have these three parts in order for the editorial to be sufficient enough. Editorials can have tremendous impacts on local issues and political campaigns. They can be written in a staunch, serious tone, be filled with sarcasm or be quite humorous.